Inbound Marketing and Content Marketing Explained

In our today world, content marketing and inbound marketing are gaining popularity as the better ways of marketing products when compared to the traditional forms of advertising on This is because they have proven to be more effective regarding generating sales. However, not all businesses that employ the two strategies of marketing get to enjoy their benefits to the max. This is because they do not fully understand how the strategies work to have the ability to utilize them to the maximum.

Jose Borghi, CEO of Mullen Lowe Brazil, defines inbound marketing as a strategy for getting the attention of potential clients by feeding them content that helps solves the challenges that they are currently experiencing. In doing this, Mullen Lowe Brazil tend to win over a customer’s trust by proving to be knowledgeable in the particular field that they have helped the client address. In turn, content marketing is the process of creating the content that will be used for inbound marketing.

According to Jose Borghi, the aim of inbound marketing is to get the customer to purchase the products that you as the businessperson have recommended as the solution to their problems. The success of this strategy is highly pegged on how well a businessperson has developed the strategy. After getting the first few purchases attributable to using this strategy from Jose Borghi, many companies tend to get excited and end up creating content that has been done in a hurry to try to boost sales only to end up getting poor results.

Evil Concepts Interpreted
Below are the content marketing concepts that according to Mullen Lowe Brazil, a Brazilian advertising guru, are spread wrongly leading to an alleged instant solution.

1. Look Smart
An easy to navigate website with interesting original content does get traffic to a website, but that is not enough. The content needs to be SEO optimized. In addition to that, the company should conduct a buyer persona study to have the ability to create content that will push the client through the buying journey.

2. Be Useful
This one of the pillars of content marketing, but it is not enough to offer useful content. It is vital for a company to know who the reader of their content is and what is useful to them. Companies need to conduct a study to know the readers of their content are and align it to their needs.

3. Be Present
This refers to disclosing material in different areas with particular regard to the social networks. Being present is not just about posting stuff and going, but rather participating in the talk. Firms need to respond to comments.

Inbound marketing and content marketing requires preparation and patience. It is possible for an entrepreneur not to get expected results if their strategies are shallow. The best option for those who are not patient is to seek the services of an ad agency that handles content marketing.