How EOS Revolutionized the Lip Balm Industry

Evolution of Smooth has become better known as EOS lip balm. This amazing company was able to enter a market already overwhelmed with similar products and climb to the top. The company decided to take an innovative approach to the way they packaged their product. Instead of using the standard cylindrical tube used by other lip balm companies, they designed a round orb-shaped container that more closely resembled the containers other beauty products were sold in. They further enhanced their spherical containers by making them available in eye-captivating pastel colors.

The Road to Success

The products created by EOS lip balm emerged on the shelves of major stores in a very short amount of time. Available on Walmart supermarket and online shops including Racked.com. These colorful little orbs were also being used by many high profile female celebrities. While Evolution of Smooth’s path to success might have looked like it happened overnight, the company actually employed several marketing strategies to get their product noticed. In an online article, the company’s co-founder talks about how they chose not to spend a lot of resources on promoting the product. Instead, they decided to place their emphasis on the creation and distribution.

As a start-up company, the heads of EOS met with some top notch idea men to come up with a strategy that would create a stir in the beauty aisles of drug and department stores. Looking at the products currently available for oral health care they discovered that all of the lip balms looked exactly as they had 100 years ago. The containers for these products were basically generic in design. This gave the company heads an idea, which turned out to be the driving force in their journey to success. Their uniquely designed orbs were based on the belief that most women wanted products that would delight them, which turned out to be true.

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